The keyword is: iPad

By some annoying reason, Apple have not yet launched the iPad in Sweden. So, we are waiting and waiting. Last week, Roine and I got inspired and decided to explore how we could work on producing ebooks, magazines, and other content for the iPad.

Roine has been participating in a seminar about the iPad and came home very energised. We can do this. We love to create great reading experiences, and the iPad gives high quality – it will be worth the effort. When ebooks reach a certain level of quality, people will feel comfortable reading them.

Imaging beeing able to store hundreds of books on your iPad. Imagining that there will always be enough books to sell, you don’t have to guess how many books you will sell and then take the risk of printing them. You will take a risk with ebooks as well, the production time and its cost, but that cost comes with paper books as well. And THEN you have to pay the printing…

Anyway. People seem to be really interested. We have mentioned our intentions on Facebook and our blogs. And people take contact and want to talk about the iPad or make a comment. My feeling is that people are really eager to get iPads into their lives. It’s so amazing. Let’s see what we make up from our intentions…

Åsa Stenström

Market communication consultant

I live and work on Gotland, Sweden’s biggest island, right in the middle of the Baltic Sea. I’m interested in many things and somehow I happened to start four blogs with different content.

Asa In the Middle of the World is in English and is also about life on this island, but the content has changed to be more about Apple. I’m very interested in Apple and since 1989 I’m a Happy Apple User.