Today I stood in an office with seven people. We came to discuss the iPhone 6 and the buzz about its possible bending. Everyone laughed. Did they laugh at Apple? No. They laughed at the stupid users who buy a high-tech item designed to meet the highest standards, then put it in the back pocket of their jeans, sit on it, and complain because it bends.
We talk about an item some people consider a luxury, and one woman in the room said,“Hey, my iPhone is a little computer, my most important work tool!”
Many use snuff in Sweden, and they put their snuffbox in their pockets. There is a big difference between a snuffbox and an iPhone. In fact, it’s an insult to both the iPhone and Apple to put an iPhone in the back pocket. To do that and then sit on it is plain stupid.
