Yesterday, it was time for Apple’s FQ3 Earnings report. I think it was just like what to be expected, if you are a sane person and not like a small and scared sardine in a big shoal of fish swimming around in the ocean watching out for sharks and changing direction every time one of them sees a shadow that could be a shark… I think there have been many Apple sardines traded on the market this year. I haven’t had much experience trading shares, so that’s not unusual, but it seems a bit too nervous, in my opinion. Especially considering the amount of money those sardines are handling. Sometimes it’s other people’s money as well.
I am optimistic about Apple’s future. What really counts is if people like Apple’s products and continue to buy them. A crucial part of the puzzle is education, because if you learn to use something in school, it carries over into your future and your family. That’s why news like this is one of the most essential parts of yesterday’s report:
The state of Maine’s Learning Technology Initiative, which provides the state’s little school and high school students and teachers with personal computing solutions allowed individual school districts to choose which products to purchase rather than standardized on a single statewide solution. We are very proud that an estimated 94% of the 69,000 total units selected this year were Apple products.
Another crucial part is all the workplaces around the globe. Ten years ago, Microsoft was the dominant player in that market. As an Apple enthusiast, I often had to argue with Windows users who were somehow provoked by my decision to use Apple (which I have been doing since April 1989). Things have changed: since “everyone” started buying iPhones, they have also learned what it’s like to use Apple products and have become curious about Macs and iPads. Today, we have a trend called BYOD (Bring Your Own Device), and it seems we could almost say BYAD (Bring Your Apple Device), because that’s the actual result, in my opinion. When people can choose the devices they use at work, I believe most choose Apple.
If Apple is the preferred choice for both schools and workplaces, the future looks bright.
Yet another interesting sign is Tim Cook’s remark about the web traffic:
iPad accounts for 84% of the web traffic from tablets which is absolutely incredible and so if there are lots of other tablets selling I don’t know what they are being used because that’s a pretty, the basic function is web browser.
This has been a puzzling fact for a long time. What on earth do people do with their Android tablets? Why don’t they surf the web? Don’t they understand how to do it? Aren’t the tech good enough? Are Android users not interested in what happens online? I think it would be very interesting to investigate this.
So, what’s in the future for Apple? We know about iOS 7, the new Mac Pro, and OS X Mavericks, which will be available this autumn. We expect additional product-related news to follow. Apple is definitely preparing something new and big, if you ask me. They have many creative minds working to achieve new goals.
We have developing markets like China and India, and mature markets continue to adopt Apple devices and use them more widely in schools and workplaces. Additionally, we have the movie Jobs, which will be released on August 15th. Do I worry about my Apple shares? Not particularly. I’m not a scared sardine, I’m more like a happy seal resting on a sunny stone in a beautiful ocean.
