Dear Tim Cook and Dear Jony Ive,
I’m so happy! I think you presented some really good news yesterday at the opening of WWDC 2013.
I wrote this wish list on March 12, 2013, and I have written my current comments in italic:
What do I expect from Apple in 2013?
- Some new models of MacBooks, iPhones and iPads. We still don’t know about that.
- Fresh new version of iWork! It’s about time we got a good, well-thought-out version of that incredible, enjoyable software. Yes! The new iWork for iCloud looks promising. One cool thing is that PC users will also be able to use iWork, and when they start using it, MS Office will face a dangerous competitor, because iWork is much more fun to use and produces better results in most cases.
- Making it easier to use Apple ID and iCloud, build in better solutions for sharing documents with others. No more confusing messages during updates or installations… Hm? I don’t know about that, but I really hope that will be part of the news in the fall.
- New design for the iOS User Interface. Jony Ive – I hope you will come up with something delicate! Yes, yes, yes! Jony Ive, you did it! Thank you! The new iOS 7 is SO cool!
- New, cool devices! Yes, of course, we are getting curious: what are you Apple guys working on? Is it the iWatch, the Apple TV solution, or what? Surprise me! YES! Who would have expected a round Mac Pro? And because it’s Apple, it’s not just round; it looks good. When they showed this beautiful item, you could also see that the air circulation benefits from this, and it will also be easier to plug in cables when you can turn it around.
- Continue selling worldwide. I expect them to grow quickly in the Chinese and Indian markets, but also in other markets, of course. Hm, well, it seems India has started buying a lot of iPhones, and Apple is adjusting its OS for China’s social media platform, Sina Weibo, so it’s obvious they really want to expand into those markets. I will follow this development with great interest.
- Expand their market shares in working places like schools, healthcare, factories, aircraft – well, every kind of working place I can think of. Yesterday I read that SKF in Sweden has ordered 10.000 iPads (in Swedish, sorry!) for their sales persons. That’s one of the signs that tells me that workplaces all over Sweden and probably also the world are demanding iPads. If you ask me, we have only seen the beginning of this trend.
- To pay their dividends and maybe increase them a little? Yes, they have increased the dividends. Thank you, Apple!
- I finish with my special, personal wish: Please, Mr Tim Cook, give me a BIG iPad, an iPad Pro! I would love to work with a bigger touchscreen when I create ideas! Okay, I’m very happy with what you have shown me so far, Apple, but where’s my big iPad Pro? I see no signs of that, and I really, really wish that you would work on this product.
I have to mention the new OS X Maverick. Still, it was more a logic consequence from other parts of Apple’s development than a really new innovation (sorry Apple guys, just my impression, no offense…) Though it is very good that you will get iCloud Keychain for your passwords, iBooks on your computer (with a lot of cool features), multiple displays that will even include your TV. I also like the option to tag files – I have gotten used to it in Evernote.
One of the best things about the opening of WWDC 2013 was that the audience was so enthusiastic and clearly showed they love and respect Tim Cook. He’s so worth it. He has had a tough challenge in filling Steve Jobs’s shoes after he left us.
