Dear Apple, please make my wishes come true!

In April, I wrote a blog post about iCloud and some features I wished for. At WWDC 2012 on June 11th, I was happy to hear that some of the features I had wished for had come true. Like an easier way to move documents from your Mac computer to iCloud. But I still have more wishes.

Dearest Apple, you know I have been in love with you since April 1989, when we got our first Mac Plus. I am one of the most loyal Apple customers you have on this planet. But I am starting to get a bit annoyed about two things.

  1. iCloud and the possibilities to move stuff between my devices. You have proposed iCloud as the solution, but it’s hard to understand how to use it and even harder to explain to others who are less experienced than I am. The solution is not crystal clear, and the fact that it only works for documents created in Apple’s own software, iWork, complicates the situation. That’s why every iPad user I know also use DropBox. Please, Apple: many people using your devices need simple ways to move documents between our devices (or access them from different devices), and we also need to share documents with others.
  2. iWork: I get the feeling you have stopped developing the OS versions of iWork because you have been so excited about the iOS versions. And of course, I appreciate your enthusiasm about iOS – but we are a lot of people outside Infinite Loop that like to work with Pages, Keynote and Numbers, we are professionals, and we want our software to work as fine as we expect from a company like Apple. I notice small faults all the time. Today, it was about the spelling check in Keynote. It doesn’t matter how much I try to change the language from Swedish to English – the spelling check still flags it as Swedish. I try to report the faults I notice when they occur, but today I realised that I no longer expect iWork to work flawlessly. And that is a bad sign.

Otherwise, I think you do a marvellous job, and I am especially happy about Tim Cook and his way of handling things. Apple is in good hands, and I have confidence in you.

BTW – if you want my opinion, you know that I’m always available, right? *nod nod hint hint* (Like if anyone at Apple should ever read my blog, but a Gotlandic woman can always make a wish…)

Åsa Stenström

Market communication consultant

I live and work on Gotland, Sweden’s biggest island, right in the middle of the Baltic Sea. I’m interested in many things and somehow I happened to start four blogs with different content.

Asa In the Middle of the World is in English and is also about life on this island, but the content has changed to be more about Apple. I’m very interested in Apple and since 1989 I’m a Happy Apple User.