Yesterday, Apple announced financial results for its fiscal 2014 first quarter, which ended December 28, 2013. They are splendid and magnificent as usual. Lots of experts write about Apple, and some are quite reasonable, but others have the most peculiar expectations and suggestions for what Apple should do, and they usually complain that Apple isn’t innovative enough and doesn’t visualise its future development as much as those experts want.
Me, I’m like a question mark when I read articles of the latter kind.
Who is it that truly wants Apple to speak out loud and in advance about its plans? I think it would be a disaster if they started to talk about their plans in public. Don’t they have enough problems with copycats already? Why give away ideas to copycats before it’s time to launch the products?
When it comes to innovations, Apple is the master. Apple is innovative at its heart. We have absolutely no reason to doubt that Apple is working on fantastic innovations that we don’t yet know about. Some people complain about Apple not being innovative and then even define what innovative is: ”to produce an iPhone with a bigger screen”. Eh? Maybe Apple will produce an iPhone with a bigger screen, but that doesn’t exactly count as an innovation if you ask me.
It’s no point for people outside Apple to decide what ”innovation” they should come up with. It’s just plain stupid. Also, a lot of the time, the things people refer to as the wanted innovations are not even innovations; they are more like ideas.
Apple’s thing is to come up with new, revolutionary concepts that change our behaviour. They don’t just sell devices, they sell concepts, behaviour systems that we, the users of Apple devices, implant in our lives.
It’s easy to come up with ideas. People come up with ideas all the time. It’s not difficult to think up new ideas. It’s difficult to make ideas work. To come up with ideas that work and give economic revenue is even harder. To get the right people to get together and start to work towards the same goal: to make the idea real, is another stepping stone. And so on. You have to solve a lot before we can talk about an innovation
When people complain that Apple isn’t inventive enough, I can’t understand what they expect from Apple. Really, anyone who thinks that Apple is not inventive enough has the freedom to show Apple what it’s like to be inventive! Go ahead, just do it. How hard can it be?
It’s not like Apple is experiencing hard times, and they are not even expecting hard times. On the contrary, the iPhone has just entered the Chinese market, and other parts of the world are following. Apple is for sure cooking up something behind their walls, and when the time is right, the true innovations will be revealed to the world.
I trust Apple to continue to be innovative and to plan its future. I don’t want them to talk about either their innovations or their secret plans in advance. When they start revealing their secrets in advance, that will be the day to start worrying and sell every Apple share…
