We love Apple in my house. That’s why it’s a holy moment every time we unbox a new Apple device. We open the box carefully, admire the clever packaging, and enjoy it.
I have the pleasure of coaching an old lady on how to use her iPad. I had quite an unboxing experience with her. She doesn’t live in the ”Apple context” as I do. She doesn’t know all that about design, elegance, beauty, form and function. To her, this iPad is just yet another item to own. It was a healthy experience to watch her unbox her iPad. She took off the lid, and in the second when I expected her to carefully lift the little plastic tab on the side, she just flipped the whole box, and the iPad popped out in the blink of an eye. Wow!
I was shocked. But it was funny! Old folks don’t have enough time to spend on non-essentials.
