Apple secrets in books

I have read the book Steve Jobs by Walter Isaacson and even if Apple is one of my biggest interests and even if I admire the things Steve Jobs have done, I must say that it was a real trying test to read this book. I think you probably could have cut out a third of the text and got a much better book. I felt like I was running marathon after marathon reading it… I did learn a lot of interesting things by reading it, but in between it was a fight.

I have read two other books about Apple. The first was The Macintosh Way by Guy Kawasaki and that book was very inspiring and made me laugh at almost every page. It was a pleasure to read it!

The last book I read was Inside Apple by Adam Lashinsky and that book taught me a lot about organization and showed a very different way to run a company. If you are interesting in the way Apple works it’s not easy to find out because of their secrecy rules, but I think this book is so far the best in putting the pieces together so that you can see the system and not only the pieces. I strongly recommend it. In the video above you can see an interview with Adam Lashinsky.