You always need a reason to buy something or start to use a new technique. When I bought my first MacPlus computer it was just to get something more modern than a typewriter – hey, it was 1989 and we didn’t even know about the internet.
Soon I found out that I also could use Macs to draw and paint digitally and that was huge for me, but it didn’t matter to most people. When I discovered Fractal Painter in combination with Wacom’s digital pen, it gave me so much joy. However, this was not something that made everyone buy a Mac or even a computer.
I think Internet was the first big entrance to the world of computers for people in general, but not many of them bought Macs. Many believed that Macs were toys and maybe just useful for creative people – oh, how wrong they were! They didn’t even realize that Microsoft Windows was a bad and ugly copy of the MacOS…
The next big entrance was music, or rather, the possibility to carry music with you in a small, cool device called iPod. I still remember when my daughter borrowed her dads iPod and her class mates wonder how big the memory was and she said 15GB and they laughed at her, believing that she said 15 MB, so she had to repeat it: 15 Gigabyte. Then they understood. Wow! Her coolness factor sky rocketed at once.
The iPod became a big success for Apple and it also meant that they sold music on iTunes. A legal and easy way to pay for digital music. So music combined with the coolness factor was now the big entrance for many to the Apple world.
Then Apple launched the iPhone. Hallelujah, jackpot! Everyone, I say, everyone around me bought an iPhone. This time it was not something for kids or young people, this time it was a tool that many CEOs found to be useful and of course, also employees and iPhone became the norm of mobiles. As we know, other companies tried to produce smartphones as well, but they are all iPhone wannabes. I remember, for example, when a man from a newspaper apologized that he had to use an HTC smartphone, because of the company’s policy. He was not happy.
The iPhone has changed so much in how we solve our daily tasks. We use it as a telephone, but it’s also a tool for email, internet and even reading, taking notes and much more. In fact, one of the features that totally has change our behavior is the camera. It has changed the camera market. The average person doesn’t need to buy a camera today because the iPhone’s camera is so good!
The next thing was the iPad. It didn’t become as successful as the iPhone, but still, very successful and it changed the way we work, study and entertain ourselves, even when we travel. It sure became an entrance to the Apple system for many.
By this time we became used to buying not only music, but also apps and e-books via Apple. One Apple ID and we get access to so many digital items and services. One category are the bank apps, which are very useful.
Today there are so many ways that Apple makes our lives easier to handle and for every way that people discover, no matter which entrance they used, they will become more curious about the rest of the Apple devices. This has lead to that Apple sell more Macs, even though other companies see declining sales of computers.
This autumn Apple released Apple Pay which might be the next really big entrance to the Apple world. It’s such an easy and safe way to pay that I think it will set the norm for what people expect.
Next year Apple Pay will continue to grow and it will get a boost when the Apple Watch is launched. The Apple Watch will also become a huge entrance to the Apple system. Many have already learned about health bracelets, but as usual, when Apple adds health features to a device, they do it so much smarter and cooler than the others. The Apple Watch will be used for so many things. Health is one big reason to buy the Apple Watch, but imagine the coolness and simplicity when you can pay with just tapping on your Apple Watch!
And, I haven’t even mentioned how much cash Apple Pay will bring to Apple…
Once you start to use an Apple device, it’s very likely that you will continue to buy more devices from Apple, which means that you will buy more digital items or services and then you will start to use Apple Pay when you buy other things. To think about this almost makes me dizzy… Imagine how much you buy at AppStore, iTunes and iBookStore, add everything you will be able to buy in your local stores or online – paying with Apple Pay. Is this the future, that almost everything we buy will go through Apple’s system for transactions? If that becomes the daily reality, Apple will have so many streams of money flowing to them.
And I will still use Apple because I think their devices and services are outstanding.
I think the best way to get some money back from Apple is to buy Apple shares. It’s like a variation of ”if you can’t beat them, join them!”, except, I don’t want to beat Apple. I want to be a happy citizen in the Apple Global Country. As long as Apple keep on doing good. And that’s the danger in all this: the moment Apple starts to do something evil, then this system will fall apart, because we are all in the system because of our free will. We can still choose other products and services outside the Apple system. But we don’t.
We enter the door to Apple and very few of us leave, once we have discovered what Apple can do for us. As long as they keep on making our lives better, we will stay.
