I tried to paint the big picture of the Apple concept…

Click on the pic to get a bigger image!

This is a mindmap that tries to cover all the Apple products and services. I won’t say that it’s complete, but it gives an impression of how many things that are part of the total Apple concept. Even if I know about all this – I have just put everything down from my memory, I have never seen such an overall picture of what Apple is and I think it’s impressing. (And I have forgot some things, I’m already starting to recall what should have been on the map as well…)

When you think about it, someone can get interested in buying an Apple device for so many different reasons. Maybe you get curious when you see someone use ApplePay? Maybe you wonder how reading e-books works? Maybe you just need a new computer? Maybe someone took a photo with her iPhone and you are surprised by the good result? Maybe you see how a broadcasted TV-show is filmed with iPhones and you think ”Can they do that?” Maybe you drive a excavator and report your jobs on an iPad? Maybe your kid brings home his iPad with e-books, apps and instructions from his teacher and you are amazed of how well it works?

No matter what your reason is: once you start to appreciate Apple, you get curious about what more there is.

Some people judge Apple from using just one device or the market for just one device. I want to remind everyone about how big the world of Apple is. Compare with Microsoft, Google or Amazon and they offer just fragments of what Apple offer to the market. That’s why Apple keep on making progress, it’s almost a bit scary when you look at it like this.

New times mean new ways to do things, so of course, one day someone will start to build up a new concept for how we do things and one day Apple will be history. But I think that Apple will keep on being a huge company to count on for at least ten more years and I wouldn’t get surprised if they can hang on even longer than that, because, a certain way to innovate is in Apple’s DNA. Could they go on for ever? Who knows…?


My wishes for the next iPhone

Every day I see new articles about the iPhone 6 which is not launched and probably won’t be launched earlier than August – according to the rumors. This basic fact doesn’t stop people from writing about what the new iPhone will be like. The bigger screen size is by now like a fact, even though we haven’t actually seen the new iPhone. But, of course, we have seen pics of a couple of mock-ups that is supposed to show what the iPhone will look like.

I’m really not that interested in those kind of details. I’m more interested in features and there are a couple of things that feels like ”it has to come soon”.

A way to pay with your iPhone

When I sell books at an event I use iZettle for payments. People can pay with their card and a PIN code, or pay me in cash. The receipt is sent to the customers e-mail. When I want to send money to a friend, I usually do it with Swish. You register for the Swish payment service, which means that your mobile number will be connected to your bank account. So all I need to know about my friend is that she or he has registered for Swish and then I just send the money to her or his mobile number.

So far I think Swish works only with the Swedish bank system – which brings up the subject of the American bank system: how come you guys over there in that big country with so much innovation going on, still can’t use bank services as easy as we do it in Sweden? I mean, I can even manage my bank account on my iPhone… and it’s not even a new thing.

Siri for more languages

Come on Apple, it sucks that we can’t use use Siri in Swedish! I can speak English, but that doesn’t help when you ask Siri to call up someone with a Swedish name and such. It’s too silly if I have to figure out how an English speaking person would pronounce a Swedish name…

iCloud and Apple ID

Please Apple, make it easier for the average user to understand how it works! I am an Apple coach for a couple of persons and my experience that they don’t really get how neither iCloud nor Apple ID works. Well, this is of course a question for all of Apple’s devices.

iMessages and FaceTime 

This is of course connected to the part above, iCloud and Apple ID. When someone sends me a message all my devices go crazy… When someone wants to FaceTime with me, it’s crazy again. I get it, it’s splendid that I have access to both iMessages and FaceTime from all my devices, but what if a device could sense that the other devices are close to it and therefor it would just start the message alarm on the one device that is active.

I mean, Facebook’s messenger app doesn’t behave so crazy and what’s more, no matter from where I check my Facebook messages, I can always reach them from any device. iMessages has this annoying thing of not showing the last conversation from my iPhone on my computer for example. Not until that conversation will go active again because I or the other person sends a new message, can I see the full conversation on my computer.

Well, that was all for now!