I am filled with admiration for Ronny Edry who started the campaign Israel loves Iran. He is a graphic designer, lives in Tel Aviv and set his mind to try to show people in Iran that he doesn’t want war.

I am writing a book about social media and that’s why I have interviewed Ronny. His message is so simple: if people on both sides in a war communicate with each other, it gets harder to keep on fighting. The more images we get of life in an enemy country, the easier it gets to understand how similar we are to each other. Social media is the tool that makes his campaign possible.

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