Entries by Åsa

It’s time to get social Apple!

Charlie Kindel has written an interesting article about Why Nobody Can Copy Apple and his conclusion is very simple: It only focuses on one customer: The Consumer. I see this like a wholeness where it’s not only about seeing the market as business or customers but also about seeing the customer as both a private person […]

Apple distortion field?

Sometimes I wonder if some people go into the Apple distortion field in some strange, magical way because I can’t really explain how some people react to the latest news about Apple. Apple Earning Report. It was amazing. They keep selling more and more. Their profits can make any company in the world green of […]

Who’s been buying Apple devices since 1989?

As I often mention, we bought our first Apple device, a MacPlus, in April 1989. Since then we have always bought Apple when it comes to computers and since 2008 also iPhones and then iPads. That is because we are happy and content users. However, during the first years we always had to defend our […]

Asa In The Middle’s 2012

Time for a review of the year 2012. It’s a bit strange that part of what has happened feels like it happened a really long time ago, while other parts feels like they happened yesterday. My Superfighter Roine wearing a fitting crown on the top pf his head. The Fighter of the Year: RoineHe has […]