Waiting for the bad news about Apple

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I bought my Apple stocks in January and since then I have tried to learn what the stock market is like. Or, rather, what the market for Apple shares is like, because it seems it has a life of it’s own. Apple is an outstanding successful company that comes up with one great, mind-blowing product after another. Apple leads technical innovations when it comes to computers, smartphones and tablets.

I have bought Apple products since April 1988 and the main reason for that is that the products are great and I like all the possibilities these capable tools give me.

A lot of people can’t understand how many people we are that find Apple’s products to be fantastic, so they have created another explanation to why we Apple-fans buy these products and the answer they have found is that we all were mesmerized by Steve Jobs. And, according to that theory, people will stop buying Apple products because Steve Jobs died last autumn.

So, like hungry wolves they watch out for every sign that will fit to their theory. I think they are quite successful too, so that a lot of people who don’t know so much about Apple, actually have noticed this and thinks about it as a truth. Now when Apple reported it’s June quarter results, these wolves find their signs when the result is a little bit lower than what was estimated. But the fact is that Apple still sales an amazing lot of devices…

If I look at what Apple actually performs and how they sell to a larger market all the time I feel very optimistic about Apple’s future. Steve Jobs did a great job, but Tim Cook and the rest of the Apple people are still doing a great job. I can’t agree that Steve Jobs is the only key to future success for Apple. I think he has implanted methods, inspiration and high standards in Apple’s organization and that Apple is about people working together. The first year after his death have probably affected a lot of them emotionally, but I’m convinced that they still do a good job.

I think it’s more important to look outside Apple if you want to find threats to their success.  I think that Windows 8 has the potential to become a threat because it has its’ own personality and Microsoft is a company that is well known. But Microsoft has also done a lot of mistakes, so it might not be possible for them to create a new success. Then there might be someone else. It takes a lot to fight for market shares with Apple, but you never know what the coming innovations will be like. There are still (and will be for ever I guess) ways to make life easier, more productive and more fun for people and someone is bound to get a new idea that will become a worldwide success.

I can’t imagine that the Apple people walks around worrying about how to manage without Steve Jobs. I think they are on their toes to stay hungry and innovative. That’s why I will keep my Apple shares for a very long time.

Oh, one more wish to Apple!

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I just realized that I actually have one more wish to Apple. It’s not a small wish. It’s a wish that’s really hot and if my wish comes true I will jump and scream and there is a chance you will see a tear in my eye.

What I want most of all dear Apple, is a big iPad Pro. I love to sketch and draw on my iPad, but the tools are not yet precise enough. If I want to make an illustration for professional use, I have to use my Wacom tablet. I know that it’s possible to buy touch sensitive screens that I can connect to my MacBook Pro, but as I have become used to working on my iPad, everything else starts to feel a bit clumsy.

A big iPad Pro includes a Digital Pro Pen. I would also like to have a stand for it and a separate keyboard so that I also can use it like I use my iMac today. It also includes cooperation by Corel so that they will optimize Corel Painter for this iPad Pro.

Somewhere deep inside I have carried this wish for a long time. I know it’s about time I buy a new Wacom tablet, but I can’t make myself to do that, because I believe so strongly that Apple will deliver this big iPad Pro very soon. If not in 2012 they got to do it in 2013. It would be a natural development of their devices.

I beg you Mr Tim Cook, please make my wish come true! *smiling very nice*

Dear Apple, please make my wishes come true!

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In April I wrote a blogpost about iCloud and some features I wished for. At WWDC 2012, on June 11th I was happy to hear that some of the features I wished for actually had come true. Like an easier way to move documents from your Mac computer to iCloud. But I still have more wishes.

Dearest Apple, you know that I have been in love with you since April 1989 when we got our first MacPlus. I am one of the most loyal Apple customers you have on this planet. But, I am starting to get a bit annoyed about two things.

  1. iCloud and the possibilities to move stuff between my devices. You have come up with iCloud as the solution, but it’s hard to understand how to use that solution and even harder to explain to others that are not as experienced as I am. The solution is not crystal clear and the fact that it only works for documents made in Apple’s own software, iWork makes the situation complicated. That’s why every iPad user I know also use DropBox. Please Apple: we are a lot of people using your devices that need simple solutions to move documents between our devices (or get access to them from different devices) and we also have the need to share documents with others. 
  2. iWork; I get the feeling that you have stopped developing the OS versions of iWorks because you have been so excited about the iOS versions. And of course, I appreciate your enthusiasm about iOS – but we are a lot of people outside Infinite Loop that like to work with Pages, Keynote and Numbers, we are professionals and we want our software to work as fine as we expect from a company like Apple. I notice small faults all the time. Today it was about the spelling check in Keynote. It doesn’t matter how much I try to change the language from Swedish to English – the spelling check still goes for Swedish. I try to report the faults I notice when they occur, but, today I realized that I no longer expect iWork to work flawless. And that is a bad sign.

Otherwise I think you do a marvelous job and I am especially happy about Tim Cook and his way to handle things. Apple is in good hands and I have confidence in you.

BTW – if you want my opinion, you know that I’m always available, right? *nod nod hint hint* (Like if anyone at Apple should ever read my blog, but a Gotlandic woman can always make a wish…)