Samsung don’t get it – send out spies!

If we boil down this question about why Apple haters and/or Android users consider Apple users to be part of a cult, we end up with the simple fact that they don’t get the full concept of Apple.

If they did, Samsung wouldn’t have to send out spies to Apple stores to ask questions to people standing in line to get the new iPhone 5C or 5S. To me, it’s so obvious why they stand there and also why Apple is still so freaking hot that an iPhone 5S gold is reported to be sold for $1800.

Samsung still believes that a bigger screen is innovation and to be the best is a matter of collecting technical features on a list.

Apple users talk about the user experience. They are happy. We love Apple because Apple makes a huge effort to simplify our lives. I don’t think that I would stand in line to get a new iPhone, because I buy my stuff online and when it comes to iPhones, I buy them directly from the carrier, but I can understand why people want to stand in that line – it’s fun to be around others that like Apple.

In my case, I get my share of that from social media and of course in my daily life as well.

I got very happy when I found out that Tim Cook has started a Twitter account. I hope that he will use it as well. In the beginning there was Steve Jobs but there were also the Macintosh evangelist Guy Kawasaki. I also remember that there were like Apple clubs that you could join, in for example Växjö where I lived, by then. Some people think Apple’s success is a cult thing, but I tell you, it’s more a sense of being part of something that makes a difference and to ”know” the persons that do the excellent job of developing Apple to what it is today and to what i will become in the future. It’s like a personal relation to the brand.

I’ve blogged about my concerns regarding that I missed the possibility to be able to follow Apple in social media and it’s a true concern. I’m writing a book about social media and has thought a lot about Apple and why they shouldn’t or should take part of social media and I can’t come to another conclusion than yes, Apple should step out and be part of social media. People expect a personal relation with brands today and that was exactly how Apple was built from start, so it’s a natural thing that they should be present on for example Twitter.

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